Mike Filsaime Franchise Model Profit Plan or Hype?

Mike Filsaime, undoubtedly one of the all time great internet marketing masters has launched a new product.

I love how in the video he talks to your failures and makes you feel good about it. I am referring to the beautifully crafted pain points and positive traits. Very clever. Clearly a master copywriter. Sucks you right in. You have what it takes! Your failure is proof! You just haven’t found the right formula, the right secret!

If you are new to the game (or you have yet to crack it) and you have any common sense at all this thought should have been flashing through your mind:

If it seems too good to be true…

After all Mike claims that you will start “…making profits right away…”; like within minutes?

How Can You Possibly Believe It?

Come on. Does that sound believable? It’s believable only if you already have a list in his niche or you are expert at buying and driving traffic.

He made a big deal at the start of his video about all the internet marketing hype. Aren’t you sick of the hype? He promised to tell the truth. But he glosses over the main truth: he’s providing a push-button system but you have to provide the marketing and traffic. He merely mentions this critical and key success factor and only once in the almost two hour presentation. A mere mention and only once!

You’ve Got To Have a List!

Honestly? You are not going to earn money as quickly as he implies if at all unless:

• You already have a hot list in the internet marketing or make money niches; and
• You really do know how to drive traffic.

He said it briefly at 1:30:46 into the video and I’d like to quote verbatim…

“You don’t need to hire anyone or have any staff. This is all setup to run itself with minimal attention by you other than supplying the marketing and traffic.”

That last point is a major crux of the success of any internet marketing business. Traffic and lists. Traffic and lists. Traffic and lists. If you ain’t got these at this point in your business then you can forget about the overnight success that Mike is offering in this launch.

There Are No Secrets!

I’m not saying you can’t do it…eventually. I am not saying you can’t skill up…eventually. But I am saying that this is just more of the same I-have-the-secret-that-will-make-you-rich-overnight hype that Mike Filsaime tsk tsks at the start of his presentation.

There are no secrets. All the secrets have been sold dozens of times and in dozens of ways.

Here’s why you should have been thinking this is too good to be true: he says you don’t need any technical skills; you don’t have to be an expert; you don’t have to have an existing business;

And again I quote verbatim: “Remember, we do it all for you.”

Except the traffic part. Were you paying attention when he talked up the case study? That guy had a list! To succeed with Mike’s product either you have to have a relevant list (so you do have to have an existing business) or you do have to be an expert at driving traffic. And if you haven’t succeeded thus far with internet marketing then you don’t have either of these two critical and essential factors that I think is needed to start earning profit immediately with Mike’s Profit Plan.

But the kicker for me is when he says: “Your success is my success so I have a vested interest in your success.”

Why Doesn’t He Give It Away?

Really? If that’s true and if his new system is truly the missing secret and if it’s true that you will start making profits immediately…why doesn’t he just give it to you? I mean if it is that good and it is going to make him so much money (because you’re going to give him your list or send him some traffic at your expense) why does he need to sell it? Yes I understand that if you’re going to partner with someone they have to show their commitment by investing something.

Actually, the price for his system is very reasonable if you ask me. But only if you already have a list or are skilled at driving selective traffic.

But the real problem I have with this product launch is the pitch. It is not honest and the fact of the matter is: this launch is specifically targeting all of those suckers in the market place who spend thousands of dollars looking for the get-rich-quick secret.

When he’s talking through the pain points and positive traits he’s empathizing and talking straight to the masses of internet marketing wannabes. And his Franchise Model is so good that even though you haven’t succeeded up to now you can succeed with his new system because this is the missing secret!.

There is something inherently dishonest about Mike Filsaime’s product launch presentation. Given the audience that he is clearly targeting he should have made more of a point about the need to have a qualified list or be skilled at driving traffic.

Yep! Like I said: if it seems too good to be true…it probably is.

Mike Filsaime…he’s slick.